This week’s Alertbox, the newsletter from the usability research firm Nielsen Norman Group, led with a short framework for deciding when to tell people that AI helped create a piece of content.

Their summary says disclosure can cost you some trust, but how much depends on your audience, the context, what people expect, any policy you’re under, and how much of the work AI actually did. If your team drafts donor emails or web pages with AI help, those are five questions to answer before a reader asks you. Settle it once, write it down, and apply it the same way everywhere.